Luis González de Castilla is an associate member of Goodwin & Associates in Mexico. He has twenty five years experience in the lodging industry in the development of international master franchise contracts as well as individual domestic contracts.

Professional experience include:

	Presidente Inter-Continental (Mexico)- As VP New Projects  developed franchise, management and hotel leasing for Crowne Plaza in Veracruz, Xalapa, Pachuca, Villahermosa, Merida and Mexico City.
	Lead negotiations for the Radisson in Puebla.
	Choice Hotels International (Silver Spring MD. USA) - Selection, negotiations and development of Master Franchise contracts for Mexico, Central and South America, India, Japan, Thailand, New Zealand and Indonesia for Clarion, Comfort, Quality, Sleep Inns.
	Implementation, administration and services to an international hotels network.
	Hoteles Calinda (Mexico) – Development, implementation and operation of standards and Quality assurance programs for twelve hotels.
	Coordinated refurbishment program for 12 hotels
	La Hacienda de los Morales (Houston, TX. USA) – Coordinated the development of the restaurant.
	Management of restaurant with capacity of 180 seats and a 1200 seat multi function banquet/meeting facility.

Initial Professional Experience:

	The Drake Hotel – New York City
	Hotel Chateau Royal (Ex Hilton) – Mexico City
	Hotel Posada Jcarandas – Cuernavaca, Mor. Mexico
	Alvear Palace Hotel – Buenos Aires, Argentina
	Excelsior Galia Hotel – Milan, Italy
	Eurotel – St. Moritz, Switzerland

Luis Gonzalez de Castilla received a BA from Glion Hotel Management Institute in Switzerland. Luis has dual nationality, United States and Mexican. Fluent in Spanish, English and French. Ability to work and understand different cultures.