Lic. Zúñiga has had over nine years of lodging industry consulting experience with Goodwin & Associates and with the Ministry of Tourism in Mexico City.

With Goodwin & Associates, Claudia Zúñiga has been actively involved in a variety of consulting assignments in various cities of the Republic of Mexico including: the three largest industrial cities (Mexico, Monterrey, Guadalajara), most of the significant interior and border cities, some of the primary resort locations, and She has also been involved in consulting engagements in Panama.

Lic. Zúñiga´s areas of experience include:

Market and evaluation analysis for various types of lodging facilities in strategic locations within the Republic of Mexico;
Strategic planning for hotel companies attempting to develop and operate in Mexico;
Impact analysis for international hotel franchising companies in Mexico and the United States;
Acquisition and investment analyses for various hotel properties.

Claudia Zúñiga is responsible of the monthly compilation and production of lodging statistics for "Panorama Hotelero - México", in conjunction with Smith Travel Research. Panorama Hotelero - México gathers and reports data from the major hotel management companies and franchisors with operations in Mexico, including: Grupo Situr, Camino Real, Quinta Real, Calinda, Posada Real, NH Hotels, Hilton, Westin, Sheraton and Presidente Intercontinental, and most of the U.S. - based chains with representation in Mexico, such as Intercontinental Hotels Group and Marriott, many of whom are also clients of Goodwin & Associates.

Claudia Zúñiga participated in the Development of the “Five Year Marketing Plan for the Fideicomiso de Turismo – Puerto Vallarta: 2004 – 2008”.

Ms. Claudia Zúñiga received a degree in Tourism with a Touristic Planning and Development speciality, at the Escuela Superior de Turismo of the Instituto Politécnico Nacional, in Mexico City, and received a Marketing diploma in the Instituto Tecnologico y de Estudios Superiores de Monterrey, Campus Ciudad de Mexico.

Claudia Zúñiga, is fluent in both Spanish and English.